From the last couple of years, the online vogue rental platforms have made it straightforward for the girls to afford the designer vague from the luxurious manufacturers like Sabyasachi and Chanel. Shweta Poddar a VIT graduate when decided to start out up, it caught her consideration. In the year 2016, in the year 2016, as furnishings rental had turn out to be mainstream, she determined to get into the net vogue rental house.
Shweta Poddar hails from a family that’s into the textiles business, having pre-established the ties with the main vogue and the garments markets in India, right from Surat to Kolkata. “I knew I’d use this service, and that there’s a buyer base and marketplace for it. However my household was unsure in regards to the rental market. I needed to persuade them in regards to the development of sharing economic system,” she says.
CandidKnots was launched in Bangalore as a web based rental platform for gents and ladies vogue. Also, Shweta realized that girls have been spoiled for alternative within the on-line vogue rental house, with the established gamers available in the market like Flyrobe and Liberent.
Whereas girls are style conscious, most males blindly go for the plain black go well with most instances. Realising the potential for males’s vogue in on-line rental, Shweta centered on that class.
“Information says males are extra logical prospects on the subject of garments than girls (who would assume twice). CandidKnots was already attracting extra males than girls. Additionally, some startups with girls’s solely vogue rental (like Klozee and RentMyCloset) had already closed down. So I made a decision to deal with males’s vogue, and we’re worthwhile already,” says Shweta.
During the initial days, not many designers have been eager to associate with CandidKnots as many on-line rental platforms had shut down. In couple of years, however, it has partnered with six different designers and likewise owns an in-house model for traditional designs.
CandidKnots also presents the tuxedos, fits, sherwanis, blazers, bandi, bandgala, and Indo-western fusion put on, along with equipment for events. It targets males under the age of 35. Shweta (28) has labored with Akamai, HSBC, and Swiggy – stints from the place she learnt alternative ways of doing issues.