The new iPhone XS and XS Max has been seeing low sales in the Indian market


The new iPhone XS and XS Max has been seeing low sales in the Indian market with various big retailers across India saying that this is the first time left with very little i.e. less than half the stock supplied to them after the first weekend sales.


Whereas in the earlier days the demand for iPhones would me much higher than the supplies with the Indian shoppers queuing up outside stores in order to grab the new iPhone. Apple had also imported nearly lakh units of the new iPhones, which have expanded the availability to more stores and more markets for ensuring high sales momentum on launch.

Looking at the demand for the previous year’s iPhone 8 that has muted the response in India, the sale of iPhone XS and XS Max was about 55-60 per cent when compared to the previous year’s iPhone X after the first three days of its launch.

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Also, the company said that the demand for iPhone XS Max 256 GB model in gold colour which costs Rs, 1,24,900 is more. Apple has launched its new phone iPhone XS and XS Max the last Friday which costs nearly Rs. 99,900 to Rs. 1,44,900  against last year’s iPhone X launch price of Rs 89,000 to Rs 1.02 lakh.


The CEO of India’s largest consumer electronics retail Chain i.e. Reliance Digital Mr. Brian Bade said that the retailers have still left with the stock of these new iPhones. He also said that some of the customers those who have pre-booked the models are yet to collect their orders. The reason behind this delay might be the inauspicious period of Shradha.

While sale of the new iPhones in the first weekend was certainly more than iPhone 8 of last year, it is still less than iPhone X. It’s a super-premium smartphone and will take some time to sell in India,” Bade said. He expects sales to pick up when Navratri starts from 10th of October.

The MD of a Bangalore based Sangeetha Mobiles,Mr. Subhas Chandra said that “there has been no growth in same-store sales over last year for the new iPhones and there is still stock left”.

However, in absolute terms, we sold more number of units of the new iPhones as compared to last year due to higher stock availability and since we also expanded the number of stores by adding 175 outlets,” he added.

The analysts also said that the October-December shipment of the iPhones in India and can grow this financial year depending upon the older models unlike the previous years when the new launcOcthes would drive it.

Tarun Pathak, the Hong Kong based Counterpoint Research associate director Tarun Pathak said that “demand for the new iPhones might be spread across the quarter in the middle of the festive season compared to Apple’s previous launches”. “Having said that, Apple might still find it challenging to sell new iPhones beyond hard core Apple affluent users,” he added. Apple India did not respond to an email seeking comment.

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