8 Common Mistakes That Startups Can Avoid To Make Their Businesses A Success


The prospect of a startup in this current day and age may seem lucrative. The entire country albeit the world is experiencing the boom in the startup culture. In India, the government, as well as the private entrepreneurs, are taking up several initiatives to develop the startups in the country.


However, the investors and incubators can only do so much and the real work lies with the entrepreneurs to make a change and turn their startups into successful enterprises.

Here’s a list of some of the common mistakes that startups often commit but can be avoided if they are cautious –

  1. Not taking the help of a professional


A profit-making enterprise should never make the mistake of hoarding its profits and attempt to manage multifarious activities on its own. Trying to handle multiple roles simultaneously and ultimately turn a blind eye to, for instance, some legal issues that may contribute to your startups’ downfall.

A startup has many responsibilities that keep growing and over time. One won’t be able to cope with everything. It will eventually lead to a downfall.

Thus, it is best to hire a professional who has the expertise in handling the specific issues.

There are forms an attorney can fill out for you and laws that he will understand that you won’t. Proper handling of legal matters from the beginning will save you from a myriad of future expenses. Even though a lot of information online its best to have a professional who understands business and legal terms that can prevent costly mistakes from taking place.

  1. Fearing failure

Failure, as they say, is the pillar to success. Indeed, ‘failure’ is a scary word for anyone, more so for an entrepreneur. But it is all the more important for an entrepreneur to look beyond those failures and moments of fear and take the necessary risks that would make the startup a success.

  1. Seeking advice from multiple mentors

It is indeed important for a budding entrepreneur to seek out the right kind of advice and take feedbacks from successful business models. However, seeking advice from a number of mentors would lead the firm nowhere and it would only delay the decision-making process.

  1. Not paying attention to upcoming market trends

Most startups tend to take time before they can adapt to the emerging market trends. A good example is Influencer marketing trends. Most Startups do not engage influencers. According to Influencer Marketing Hub, influencer marketing is the fastest growing online customer acquisition method.

  1. Not saving for a rainy day

As has been mentioned before, risk-taking is an essential characteristic of an entrepreneur. However, that does not mean that she would lead her firm to any rash decision. It is always important to have savings for exigencies and work keeping in mind the worst-case scenario.

  1. Choosing the wrong people to work with

Problems and hurdles will come on the difficult path to one’s success. But if one has the right team behind oneself, overcoming these difficulties becomes easy. Similarly, it is important to keep in mind that if the team does not comprise the right people, it can bring down the startup.

  1. Not having a social media presence

It is important for any startup to have a significant amount of social media presence. To lag behind in this would only mean that the path to success has been lengthened for the firm. It is essential to gain followers and engage them so that the startup gains popularity and acceptance.

8. Failing to plan

It is absolutely necessary to plan to act as a guide to the startup and its growth. Without a business plan, making decisions and getting loans would be a hassle. Planning ahead would mean that one would have the roadmap ready.

Although seemingly simple and obvious, these tricks can help a startup move towards the direction of success if followed diligently.  

Also Read: 3 Things That Startups Follow Which Can Be Helpful For Big Brands