After Cleartrip and Airbnb, MakeMyTrip, India’s largest OTA has invaded in to the experiences launching a standalone and the curated experiential offerings for the travelers. MakeMyTrip has also done a soft launch of experiences on its android application and will in turn launch the experiences on the iOS application of MakeMyTrip.
The first groove of experiences for MMT has been launched for 10 cities in India those even include the metro cities . The cities are listed as Jaipur, Pune, Chandigarh, Hyderabad, and Goa said the Co founder and CEO of MakeMyTrip Rajesh Magow.
The experiences include visits in various amusement parks, day-cation options at the local resorts and the experiential activities those include parasailing in Goa, tour of Old Delhi with proper instructions, a walking tour of Malabar Hill and the shared slum tour of Dharavi.
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Rajesh Magow also said that the experiences include various activities for the city dwellers those are not necessarily looking for travel but want some unique experience either within their cities or in other famous places in the country.
“We are adding experiences for local city residents like amusement parks, dining and spa options. For example, if you’re in Delhi but you are not looking to travel but looking at a few experience options over the weekend you will find those options. The idea is to build these and help the engagement and stickiness on the platform even more,” Magow said.
He added that “the company will market and promote them as standalone offerings and all the activities are available to be booked separately, but they will also be included in the travel packages offered by the company”.
“All the activities are available to book independently but we will also bundle them with our packages. The thought that triggered this was to make sure how engagement on the app increases from a daily active and monthly active user standpoint,” he aforesaid.
Various travel platforms are even betting on growing the experiential travel market. In the year 2016, the home stay services provider Airbnb has moved beyond the accommodation with the launch of various trips those include the experiential offerings in the global cities like Tokyo, Los Angeles, London and Paris.
Rajesh Magow said that MakeMyTrip will be gradually expanding the experiences those might even include more Indian leisure and the key business cities and is also planning to cover the outbound experiential activities for the overseas Indian travelers.
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