Raw Meat Delivery StartUp Zappfresh Raises Rs 20 Crore From Dabur Executive, VC Firms


DSM Foods Pvt. Limited that owns Gurugram-based startup and e-tailer of fresh, raw meat, Zappfresh raised Rs 20 crore in a combination of angel and institutional investment, as per reports


Amit Burman, Vice Chairman, Dabur India and SIDBI Venture Capital, that backs Mumbai-based food delivery, Holachef, participated in the funding.

About the startup

Zappfresh was co-founded in July 2015 by Deepanshu Manchanda and Shruti Gochhwal to deliver fresh high-quality meat.

The startup aimed to streamline the unorganized meat industry. Zappfresh procures meat from the farms and ensures the product reaches the end customer in the chosen time slot the same day once the order is placed on its portal.

It sells raw and ready-to-cook meat. Zappfresh’s use of innovative packaging ensures that the product reaches its consumers in time and in a fresh and hygienic condition.

Zappfresh raised Rs 2 crore in angel funding from marquee investors in its first eight months.The following year, it raised an undisclosed amount from angel investors.

The company has scaled up multiple times and is providing service to the entire Delhi-NCR region from its headquarters in Gurugram.

By bringing in standardization, transparency, and quality in the loose/wet meat market, Zappfresh aims to change the way meat in bought and sold.

A unique feature of Zappfresh is the ‘farm to fork’ one where the startup is engaged with a number of farms to ensure absolutely fresh and chemical-free products. Its technology helps connect farmers, vendors, and retail channels through real-time data and inventory tracking, and reduced time-to-consumer from the farm.

What do the investors say?

Talking about the funding, Dabur VC, Burman said,

“I see a great potential in the ‘e-market for meat’ and Zappfresh has had an impressive growth story. The business model is innovative and the use of technology in the supply chain management has allowed for the possibility of a sustainable scale-up capability. I look forward to being part of this venture and its success.”

Sajit Kumar, Senior VP, SIDBI Venture Capital believes that investing in any firm eventually boils down to investing in their idea and believe in their capacity to scale up.

“The fresh meat industry is highly fragmented, and digitization of the market can also improve the value chain operating system of this industry. Zappfresh’s promise to offer a hassle-free meat buying experience of the highest quality is unique and has great potential,”

he added.

How is the funding going to help Zappfresh?

The startup is going to use the funds raised for strengthening its technology backbone, expanding its team, bolstering the product and enhancing its community. It intends to bring about new and innovative features to its already existing app to make the buying experience better and customer-driven.

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