Delhi-Based Dessert Brand Startup Dezertfox In Talks To Raise Funds


Dezertfox, a startup for dessert brand based out of Delhi is in talks with investors to raise funds to help with their plans of expanding the company to 20 new outlets in Delhi, reports Economic Times.

Image Credit: Dezertfox Facebook page.

About the startup

The Delhi-based brand was founded in April 2016 by Ayush Agarwal. It started the concept of serving plated desserts outside the boundaries of a fine dining restaurant. Currently, Dezertfox has four cafes in Delhi and one delivery only store.

The specialty of the brand lies in the fact that it serves desserts which are either not available in India or are only available in five-star hotels.

The brand’s portfolio of products includes cakes, chocolates, pastries, and cookies, among others.

Funding and future plans

“Going forward we are in talks with a couple of investors to raise funds in the next one or two months,”

Agarwal said.

The company has a team of chefs from five-star properties in various places like that of South Africa, New York, Dubai, and India.

“After raising the funds we want to open 20 more stores in Delhi in about a year,”

Agarwal said.

The stores would be situated approximately at a radius of 5 km.

In future, Dezertfox has plans of expanding the brand into cities including Bengaluru and Mumbai.

Startups catering luxury food items

Like Dezertfox that provides its customers gourmet desserts which are not available easily, there are other startups that have found luxury food items to be the next big thing.

The Good Life Company brings to you a wide range of imaginative blends These are infused with the choicest herbs from Asia, Europe, and the Americas.

Carefully selected flowers, leaves, fruits and flavors that work best with different teas are masterfully blended in the right measure to create surprising bursts of flavors and intense aromas.Over 300 recipes of tea blends have been developed in its R&D center.

It was founded by Bhuman Dani, an MBA from INSEAD and Shariq Ashraf, an MBA from Oxford University and who is also a self-proclaimed lover of tea.

A 15-month-old Indian startup, TGL Co. has expanded rapidly in the B2B segment with its teas now available at more than 160 hotels, restaurants and cafes across 9 cities including popular properties such as Taj Hotels, Hyatt Regency, Westin, SOFITEL and The Lalit besides multiple others.

It has now ventured into the arena of luxury brand of coffee which is classified into four collections – International, Indian, Flavoured and Instant Coffee.

The startup, in a press release, has pointed out that the market for specialty coffee is increasing day by day in India. It is estimated that the coffee business would amount to 5000 crores, out of which specialty coffee would hold for 40% of the market. Dani said that TGL Co. intends to create a 100-crore business in the luxury indulgences category.

TGL Co. intends to create awareness about high-quality brews in India.

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