Vincero is undoubtedly a top running apparel brand in today’s premium watch market. But this growth has been a result of a well-planned strategy.
Here are the three simple business lessons that launched Vincero Collective watches to wild success:
Constitute a quality product
That consecration to managing the finest, most unprecedented resources to create a Vincero watch paid off almost immediately – with more than 1,000 of those first generation timepieces selling on Kickstarter in the first 30 days.
Buoyed by that success, Vincero stayed committed to serving an elegantly basic motto:
We work with the best to get the best.
Build what your customers want
For one thing, they’re incredibly persistent about requesting customer feedback and asking customers to collaborate on improvements to both their products and overall company.
Sell at a reasonable price
The greatest lesson Vincero learned was also the simplest:
Cut out the supply line hams you don’t need, keep your prices as economical as possible, and your product will always find a market.
Vincero saw a market for quality watches in the sub-$200 price range and by streamlining their development and manufacturing processes, they’re able to deliver the high-end, low-cost watches their growing clientele screamed for.
Three years later, Vincero Collective is dedicated to moving forward under the system that’s already brought them such overwhelming success.