Self-promotion is essential today as personal branding is emphasized, encouraged, and executed. If one has to stand out in a crowd of people or sea of businesses online, at a tradeshow event or conference, there are things can be done to secure your future. Getting better at self-promotion enables you to form stronger relationships with the people you’ve bonded with.
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Here are some tips to help one become better at self-promotion:
Keep it short and sweet
Create a three-sentence bio that sums up who you are as a career person and what you hope to achieve in the future.
Perfect your speaking voice
When delivering an elevator pitch, it is important to focus on how you sound as much as what you say because authenticity helps create a good first impression of you and your business.
Spend time and money on a professional website
That way, people have something to look at and refer to long after they have first spoken to you.
Get a headshot taken
You are your own brand, and therefore, it’s important that all of your marketing materials reflect the level of involvement you have in your business.
Brag but not in a way that others find offensive
It’s perfectly acceptable to be proud of your achievements and share them with others without coming across as boastful or annoying.
