Snap is laying off 100 employees mostly in advertising and sales

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Snap has announced a round of layoffs, the second in recent weeks. It roughly had 3,000 employees by the December quarter.

The Company on Thursday said that Snap is laying off 100 employees, most of whom are in advertising and sales.

In a statement Imran Khan the Chief Strategy Officer said, “Over the past two years our company has grown a tremendous amount. Late last year we asked senior leaders across Snap to look closely at their teams to ensure they had the right resources and organizations to support their missions.” He also said, “As a result, new structures have been put in place for Content, Engineering, Sales and many other parts of Snap.”

In the recent weeks, It’s the second round of layoffs. The company behind pioneering disappearing message app Snapchat earlier this month said it was laying off “just over 120” engineers.

Earlier this year, the company also saw a few smaller rounds of layoffs in its recruiting, marketing and content divisions earlier, each time cutting just a couple dozen employees.

Imran Khan said, “These changes reflect our view that tighter integration and closer collaboration between our teams is a critical component of sustainably growing our business. While this process has required us to make some really tough decisions, we believe that rigorously ensuring our team structure always aligns with our goals will make us stronger.”

Snap said it roughly had 3,000 employees as of the December quarter, and in its first annual filing it said it expected “headcount growth to continue for the foreseeable future.”