Facebook Analytics
Facebook Analytics is a mobile app that will offer businesses anonymously aggregated “Journey” analytics that gives insight into omnichannel data and reporting. Features will include auto-detected funnels to identify paths that lead to conversions, audience insights and funnel conversion insights.
In-app purchases come to Instant Games
On the first day of the conference, Facebook announced that in-app purchases (IAP) are now available on its Instant Games platform for Android and Facebook.com. The submission process officially opens May 7, but developers can access open documentation around the process for implementing IAP before submitting.
Facebook login updates
New updates to Facebook’s login rules for apps were announced to further Facebook’s attempts at protecting user privacy. The updates included more restrictions on accessibility to user data, token expiration management, a personal data deletion callback URL and business integration clarifications.
Facebook Workplaces integrations
Facebook announced several new third-party integrations for Workplaces, Facebook’s work management platform, including HubSpot, Marketo, Adobe, ADP, PayChex and SurveyMonkey.
Oculus Go
Facebook announced it was shipping its Oculus Go VR headset on the first day of the conference. The headset comes with more than 1,000 apps already installed and is priced at $199, but F8 attendees were gifted a free Oculus Go.
Developer Circles 2018 Community Challenge
Facebook kicked off its 2018 Community Challenge hackathon for its Developer Circles communities on the second day of the conference. Tasked with creating a solution that uses at least one of Facebook’s developer products, participants will be competing to win $30,000 in prizes.
In spite of the rising concerns regarding Facebook and Cambridge Analytica scam, it is hard to rule out the social media giant out of our lives. With more than 2.2 billion monthly active users, Facebook alone is already hard to escape. Add to this, the users of the other most popular social apps and services across the globe like that of WhatsApp, Messenger, and Instagram which are owned by Facebook.
Facebook has something for everyone, whether one wants to stay in touch with older relatives (Facebook), make new friends (Instagram), chat with friends overseas (WhatsApp) or enjoy the future of entertainment (Oculus). And as the company continues to grow, it will only collect more data on the users.
Academics are divided on their opinions about the rising user base of Facebook. Some feel it is worthy of giving a second thought about, others think that the social media giant is doing something right which is, in turn, endearing itself to the users.
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