As Alibaba has already launched its second data centre in India in the last week, Alibaba is now planning to work with the players in the retail space in order to bring its most popular “new retail” concept in India. The company is also looking to bring its technology that is being used by China like augmented reality (AR) used in shopping events such as Single’s Day to the Indian retail industry to enhance the customer experience.
Alibaba cloud has also announced its partnership with the DLF shopping malls but it is said to be in talks with the other major retails players as well. “Retail has been a big focus for us in India,” said Vivek Gupta, head of business development for India and Saarc at Alibaba Cloud.
“We are talking to almost every single retail brand in the country. We want to partner with them in their omni-channel journey, as well as strengthen supply chain, offer intelligence on business operations, and enhance customer experience,” Gupta said.
The new concept of Alibaba is coined by its founder Jack Ma which also includes the personlized experience for the customer in the physical store, customer analytics for offline stores to offer matching products, and integrating online experience at offline stores through customisation and deliveries.
“We think these products will meet the needs of the retail industry in the region who are looking to digitise their operations,” Gupta added. “AR is used extensively during 11/11 shopping festivals,” Gupta said, referring to the popular Single’s Day celebrations in China.
“In China, Alibaba owns malls, stores as well as online platforms, and we can bring our experience here,” he said.
Gupta also said that he could not comment on the further plans on AR and even did not comment on the partnership of Alibaba’s Cloud with the Paytm Mall. Paytm Mall which is an ecommerce arm is also focusing on the omni-channel.
Paytm Mall did not respond to queries. Alibaba Cloud had recently partnered with Paytm to launch the Paytm AI cloud, the Indian company’s foray into the cloud business “Paytm is a key partner in India. We will be the technology enabler in terms of enabling the Paytm AI Cloud,” Gupta said.