8 Examples That Teaches You To Make Use Of YouTube To Its Fullest!

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The influence of videos on users rump is accentuated upon enough. Although, brands often restrain themselves to pre-roll ads and banners on YouTube. YouTube as a platform is largely underused, many a time due to the absence of understanding in terms of how to optimize the platform to a maximum level.

Here are 8 YouTube case studies of different genres and industries, that help you understand how Google’s brainchild can help you expand your video marketing horizon:

Tuft & Needle

The video was the most sturdy way to show the stark difference between their authentic approach and the traditional mattress industry’s gimmicks. And video ad targeting helped Tuft & Needle reach likely customers– people visiting their website, looking for real estate or doing searches like the best mattress. Starting on a budget of just $50-$100 a day, the company now dedicates half of their Google advertising to YouTube.

LSTN Headphones

The objective of LSTN Headphones was to create global change by providing high-quality products that help fund hearing restoration and spread awareness about hearing loss and hearing impairment.

The company, therefore, used video ads as their elevator pitch, helping them reach out to new customers in a relatable way. Video advertising has helped LSTN Headphones to gift hearing to over 20,000 people globally.

ZAGG

ZAGG makes a huge range of products for protecting mobile devices, including shields, skins, cases and our military-­grade InvisibleShield film.

The brand used YouTube for product demos and installation tips, finding it far more useful and compelling than anything they had previously used. There was a 75 percent rise in conversions with the targeted videos.

The company uploads and advertises an average of 100 videos per year to maintain interest in our products.

RevZilla

RevZilla, an e-­commerce site and retail store in Philadelphia, realized that with their team’s collective knowledge they could better serve the customers, and reach some new ones, through video ads ­demonstrating new products and essential safety tips. Video ads helped the brand garner seven million views and a 50 percent increase in revenue over the last few years.

Rokenbok

Rokenbok creates endless, special playtimes for children and their parents. When the economy shifted, speciality toy stores began shutting their doors, Rokenbok needed to quickly find a new way to demonstrate how sophisticated their toys are. The brand, therefore, started promoting videos of their elaborate systems on YouTube.

In a span of 3 years, YouTube has become the number one source of traffic to the Rokenbok website.

BBQGuys.com

ShoppersChoice.com, the owner of the BBQGuys.com channel, is the ultimate online store for home and outdoor appliances, offering a great selection of products, including barbeque grills, outdoor furniture and kitchen accessories. The intention of the YouTube channel was to stay as active as possible, by uploading new content every few days, and promote the brand’s best content so that it’s seen by more potential customers. The channel increased from 800 to 5,300 daily views.

Majestic Heli Ski

Majestic Heli Ski offers helicopter skiing in remote areas of Alaska – untracked powder, big mountains and luxury lodging – for an unmatched ski vacation. Building a customer base was the brand’s main challenge. Video ads were simply the best way to show this experience. And video ad targeting helped the brand zero in on the people they needed to reach – from the age range of their typical customers to areas of the country where skiing is popular. The brand also focused on people who are searching online for ski resorts or certain types of skis.

Today, the brand gets nearly half of their new skiers from YouTube.

Tulane’s Closet

Tulane’s Closet came up with the unique concept of ‘Cover Me By Tui’, a breathable, one-piece post-surgical pet garment.

With the help of video ads, it helped their potential customers to decide why this alternative is a better choice for their dogs. They can see how it works, how to put it on, how comfortable and practical it is. And video ad targeting helped the brand reach the right customers – people searching for pet supplies, veterinarians, and dogs. The brand now sells to over 500 veterinarians across the US and the world, and have nearly doubled our sales each year since starting on YouTube. With the help of YouTube, the brand has become one of the most popular dog cone alternatives.