Lots of products fail all the time. There are more product failures than products that succeed. And even successful companies have product failures, like, , or .
More often than not, the reason for product failure is simple: the product did not adequately solve their customers’ needs.
In the world of hardware, almost any phone and tablet before iPhone and iPad were major failures.
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How differently could they have marketed it? What went wrong?
Failure is but inevitable and when a product that started off well fails without reason, the world goes through a shock.