This ad should be familiar to you. It is floating on every ad-sense website recently- a major e-com promotion endorsed by Katrina Kaif.
But let’s take a turnaround and see what’s really inside the skin of the journey of the aforementioned brand, ie., LensKart.
TThe man called Peyush Bansal, who started his online optical store Lenskart in 2010, is today listed as one of the most successful startup entrepreneurs in the country.
However, his journey towards success was never a smooth pleasure trip furthermore he had to face numerous hurdles and barriers before reaching this level of success.
Peyush’s father was a chartered accountant and always wanted his son to be well-educated and enjoys a life of a salaried person.
His father did everything to offer him a good education and Peyush, too, never disappointed his father. He studied hard and obtained the engineering degree from Canada. After that, he got a good placement with Microsoft, USA. His CTC was quite handsome as well, although he got bored with his job after working for a few years.
In 2007, he returned to India. And expectedly, this decision made his parents extremely annoyed.
After coming back home, Peyush was smart enough to understand this potential and started a search portal called “My Campus.com”.
This website furnished students with information such as accommodations, books, carpool services, part-time job opportunities etc. He ran this website for three years and by 2010 the online business in India had grown experienced rapid growth.
In order to achieve supremacy in the changing e-commerce landscape of India, he decided to launch four websites known as Lenskart.com, Jewelry.com, WatchKart.com, and Bags.com for the online sale of eyewear, jewellery, watches, and bags.
With changing times, Peyush gave the maximum of his focus on Lenskart.com and succeeded to present it as the biggest online optical shop in the country.
Today, Lenskart has opened its own offline stores as well with all the advanced facilities in all major cities across India.
Currently, the company is providing eyewear to 1,000 people diurnal in more than 1,500 cities pan India. Not only this, it also gives over 500 daily with eye check-up facilities at their home. Lenskart is expanding its business across the country following the franchise model.
According to many experts:
The business of eyewear is very profitable with margins as high as 500 percent. Launching such a lucrative business on a large scale through technology is truly revolutionary.
This is the reason behind the exponential success of Lenskart and it is steadily making more progress. Currently, the annual turnover of the company is over Rs 100 crores and is preparing to bring an IPO in the coming three years.
Peysuh has really dragged Lenskart form dirt to sugar, and his determination only tells us that doesn’t matter what challenges we face in life, there’s always a way out if we can just hold on to the tide and keep striving to get on the top.