Facebook has recently announced its new feature that enables its users to order food from their nearest local restaurant.
Instead of competing directly with other food ordering services, Facebook is partnering with several key logistics service providers like EatStreet, DHL, Delivery.com, DoorDash, ChowNow, Olo, Zuppler, and Slice.
It has also begun to work with major restaurant chains, like KFC, Pizza Hut, McDonald’s, Jack in the Box, Five Guys, Subway, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Yo China!, Jimmy John’s and Panera.
Users can go to the new option called Order Food in the Explore menu of the Facebook app, where they can jump into the area restaurants and click Start Order when the food is wanted.
Orders can be placed for either take-out or delivery, and if one already has a Delivery.com account, he or she can use the existing login ID to access the service.
In case if someone is not having a login ID, then also he or she will be able to sign up for a Delivery.com account directly from the Facebook app.
Moreover, users will also be able to read reviews from friends who might have visited the restaurant in question sometime, and that will make the user take a better decision thereafter as per his or her requirements.
Facebook had already been rumored to develop a deeper relationship with food ordering businesses for some time.
Last fall, it announced a deal with online ordering services Delivery.com and Slice, which allowed Facebook users to place orders from supported restaurants through their own Facebook Pages.
Earlier this year, it was reported that:
Order Food feature is in testing as a new option from within the Explore menu in the app.
Facebook, at that time, had only confirmed that it was an expansion of its previous Order Food functionality via the Facebook Pages.
The idea was to see if adding an entry point through Facebook’s main navigation could increase the usage of the food ordering feature.
The company, however, did not shade any light on how long the option had been live, or what percentage of Facebook users had it available.
Also, the list of countries too who this feature might expand is not yet finalized. It would be interesting to see if India also makes it up to the list.