Here Are Four Things That Entrepreneur Need To Keep In Mind While Consuming Media

563

It would not be an exaggeration to say that social media has become a very important part of our lives. We get our daily dose of news and the latest updates from social media every morning. But we often consume this news that is being circulated as truth and that creates all the problem. 

As an entrepreneur, this can result in reading misinformation or feeding it to your audience. Being a successful entrepreneur requires you to be extremely knowledgeable in your industry. Here are four things you need to be aware of when consuming mass media content. 

ALSO READ: Here Are Four Tips For Entrepreneurs Bootstrapping For Their Startups

We all exist in echo chambers. We choose to consume information that supports what we already believe. We are constantly exposed to familiar information from a limited set of viewpoints. As an entrepreneur, you need to understand people — especially your target customers. It is important to be aware of how the media you consume might cause a misalignment between you and your customers.

Confirmation bias is real. In line with the concept of echo chambers, every person has a bias based on their experiences. Entrepreneurs in particular struggle with confirmation bias –when you consume media, you tend to take away information that agrees with what you already believe is true. 

Entrepreneurs thrive off making changes in the world, and many dedicate themselves to creating that change. But, one should never put up blinders to opposing viewpoints. Make sure to stay focused on facts and be open to opposing viewpoints that can help guide you down the correct path.

There are multiple sides to every story. Take time to understand the nuanced arguments of all sides of a story before taking action. Do not rely solely on the information you get from your newsfeed when making important decisions.

There is a spectrum of fake news. Many people do not understand that fake news is more of a spectrum than a clear dichotomy. A news article might highlight limited information or spin a story so the piece no longer accurately represents reality. Furthermore, the personal bias of the journalist impacts the quality of the piece.

Thus, it is important to keep in mind these simple tips which budding entrepreneurs need to keep in mind while immersing themselves in the social media. 

ALSO READ: 25 Interview Questions for Your Next Social Media Manager