Entrepreneur, blogger and author Eric Ries helps business people to think out of the box. His book helps with nimble management, increased efficiencies, and rapid prototyping. It does away with the notion of humongous business plans.
The management approach associated with the book, Ries’ Lean Startup methodology, has grown into somewhat of a movement, spurring organizations to look at their habitual practices with a new outlook.
McKnight has helped hundreds of businesses launches, and he draws on his experience to lay out a comprehensive checklist for determining whether the business has in it to succeed.
The 44-point assessment covers everything from your mindset to your exit strategy, addressing such questions as whether you have proven customers and how stiff your competition is.
This book will be very helpful during the extremely stressful process of launching a business.
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