Former Los Angeles Laker Magic Johnson is now the CEO of Magic Johnson Enterprises (MJE), a billion-dollar investment company, and has become a force in entrepreneurship by empowering urban communities via economic development.
His book shares practical steps for creating a successful business, such as making a business plan, building your brand, and hiring the right employees. The detailed content includes best practices and common mistakes, anecdotes and case studies, and plenty of motivational rhetoric.
Danny Meyer is a successful restaurateur, and his book is partially a memoir of his life in the New York City dining scene, but his advice applies well to any businessperson.
Meyer lays out the most important lessons of hospitality, which also happen to be lessons in management. For example, hire employees not only for their skills but also for their attitude and thoughtfulness. Be open and responsive to feedback from customers, critics, and your own staff.
Meyer’s advice stresses a lot on serving the customers in the best possible manner.
Crabtree makes small business finance easy by using step-by-step instructions and many real-world examples.
The book illuminates key financial indicators and covers questions of human resources, taxes, and business growth, among many others. His key idea is that business owners should look at the bigger picture when it comes to finances.
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