Noam Wasserman, a professor of clinical entrepreneurship at the University of Southern California, takes a wide-ranging look at how founders succeed and fail.
Using real-world examples to make his points, Wasserman vividly illustrates why certain ways of approaching entrepreneurship are better than others. Throughout, he focuses his advice on figuring out when to maintain control and when to tap outside resources.
Emerson, founder and CEO of Quintessence Multimedia, lays out how to take off a business in a series of monthly steps.
This practical guide spells out the tasks that need to be taken care of to start off a business. It includes everything from reaching out to venture capitalists and planning a one-year marketing strategy to getting the right software and investing in graphic design.
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