The well known IT firm Tech Mahindra disclosed information saying that the company has signed a partnership deal of four year duration with one of the US based football team Jacksonville Jaguars. Tech Mahindra will be providing modern tools like artificial intelligence and data analytics in order to enhance the experience of the team’s fans and the front office efficiencies aforesaid Tech Mahindra without informing the size of the deal.
“We have partnered with Jacksonville Jaguars to enhance pre-match, during the match and post match engagement of fans. We plan to create immersive fan experiences with digital technologies and can help make the team smarter with artificial intelligence and advanced analytics. It is an initial 4-year contract with them,” the Chief Marketing Officer and the Chief strategy officer of Tech Mahindra, Mr. Jagdish Mitra said. Being the analytics and technology partner and the digital strategy partner of the Jaguars, Tech Mahindra will be providing the next generation digital technology expertise like Artificial Intelligence and the advanced analytics in order to enhance the fan experience and the front office efficiencies.
Mitra also said that the partnership with the football team Jacksonville Jaguar is a part of the company’s effort to engage with the local community in the markets where it is present. Tech Mahindra has also entered in discussion with six more football clubs for the technology partnerships in the other geographical countries.
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Tech Mahindra began as a joint venture with British Telecom and the company began as Mahindra-British Telecom in the year 1986. This was the time when IT revolution was unthinkable. Tech Mahindra was just into automobile and steel, manufacturing, it’s into telecom and it’s move in IT to diversify the Mahindra Group was indeed a great step.
The companies like Infosys, Wipro, TCS were heading success in the 80’s and the Mahindra Group’s step into the same was a clear quest in search of great and better opportunities. Later, the company hit the new ground in the year 2010 and it became an official partner and the sponsor for the 2010 FIFA world cup. This way the company earned a huge recognition worldwide. During world cup, the company managed nearly 1 billion US $ assets. Now, the company has its presence in more than 51 countries and has over 600 clients.
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