Facebook reportedly allowed Uber to run job ads which were exclusively targeted men

Facebook is in talks these day as it has allowed the employers to target the men with the job ads. The ACLU, the United States civil rights or the organization has filed a complaint against the Facebook with the Equal Employment Opportunity Commission that could be the first step for the lawsuit.

In the complaint, the ACLU even claimed that the social network had allowed nearly 10 firms for advertising the jobs to the positions at the male dominated fields “to younger male Facebook users only, excluding all women and non-binary individuals, as well as older male users.”

The organization is also getting its suit in the favor of the three unidentified job seekers and the tech union, the Communications Workers of America with an eye for widening it to the class-action suit on account of millions of workers.

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The the year 1964, the Civil Rights Act prohibits the employers from the discrimination on gender basis, their religion, color and race.  In a blog post the ACLU also wrote that, “Enabled by social media platforms like Facebook, advertisers are increasingly using users’ personal data to direct their ads — including for jobs — to individual users based on characteristics such as sex, race and age, thus excluding users outside of the selected groups from learning about these opportunities.”

It is found that Uber had targeted some ads for the positions of drivers especially for men in more than 12 US cities.  The survey was also conducted of different 91 Uber ads and even found that just three did not target any specific gender. An Uber spokesperson said that “Driving with Uber is not typical 9-to-5 work, and the platform is available to anyone who is qualified — regardless of gender. We use a variety of channels to reach prospective drivers — both offline and online — with the goal of enabling more people, not fewer, to earn on their own schedule.”

It was also found that the Pennsylvania State Police boosted an ad target for men which featured the alluring salary details, whereas the truck company especially targeted men those who were interested in college football.

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