Who doesn’t love Cadbury- From Dairy milk to Silk… all are the products endowed by this sweet multinational confectionary behemoth!
Formally, Cadbury is a British multinational confectionery company owned by Mondelēz International. Globally, it is the second largest confectionery brand after Wrigley’s.
The company is headquartered in Uxbridge in Greater London and operates in more than fifty countries worldwide.
The company is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box.
Cadbury was established in Birmingham in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.
George developed the Bournville estate, a model village designed to give the company’s workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate items were the company’s best-selling product.
Cadbury later merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index’s 1984 inception until the company was bought by Kraft Foods in 2010.
In 2014, its owner Mondelez invested a huge amount of £75 million in its production site.
Not to forget, Cadbury’s Bournville also houses Mondelez’s Global Centre of Excellence for Chocolate research and development which in ardently means that any new range of Cadbury’s chocolate that is brought out, is first produced at this Birmingham site. The company in 2004 had 8 factories and 3,000 staff working under it.
Cadbury since its establishment in 1824 till the 1900’s, faced a lot of ups and downs but has stood tall against all odds. In 1854, they received a Royal Warrant as Queen Victoria’s manufacturer of cocoa and chocolate.In 1905, the first ever Dairy Milk bar was launched, it was also the first ever time a company in Britain could mass produce milk chocolates. In 1969, Cadbury Schweppes was formed after the drinks company Schweppes was merged with Cadbury. In 2003, the brand was re-branded as Cadbury by rounding off the original name of ‘Cadbury’s’.
Biscuits made by Cadbury are produced under the license of Burton’s Food. and the company also has acquired Fry’s and Maynards and Trebor Bassett.
Premier Foods is the label under which Cadbury chocolate spreads and cakes are manufactured and sold. But the Cadbury cakes were actually originally a property of the Cadbury Foods Ltd.
Cadbury has its branches worldwide, including in countries like Ireland where Cadbury Dairy Milk, Boost, Twirl and Flake are made, the United States where a wide variety of products ranging from Chewing Gums to Bubble Gums are made. It also has branches in Australia, Canada, New Zealand and India.
In India, Cadbury’s bestselling products include Dairy Milk, 5 Star, Gems, Silk Range of premium chocolates, Bournville and Bournvita (health drink).
Cadbury has more than made its mark in the chocolate manufacturing industry. It paved the way for social reform in its own way through its establishment of Bournville.
So, going by the history of this multinational giant who has sweetened us all until now, all we can perceive is that even against all odds and obstacles Cadbury in its own right has dominated best in the chocolate confectionery industry and is evident by the fact that it is indeed one of the most presumed and accepted brands of chocolates and confectionary products today.