JRS Investments, Others Back Do-It-Youself Mobile App Maker forBinary

JRS Investments Private Limited, over the past Twenty years has been a principal investment holding company and is presently the promoter of Sanzar Group companies. It is also playing an active role of an angel investor by funding and mentoring budding start-ups with innovative ideas and continues to grow its operating business through merchant trading, exports and consulting assignments.

Do-It-Yourself (DIY), a Mumbai based application maker platform has raised an amount for funding from the JRS Investments and the other angel investors. The amount raised for funding is undisclosed. The funds will be used to accelerate the company growth and expand the product offerings, the co-founder of forBinary, Shrey Singh said.

The startup also offers a software-as-a-service (SaaS) platform which allows the business-to-business enterprises go mobile instantly, without the need to write the codes. Primarily targeting micro, small and medium enterprises (MSMEs), the platform provides ready-to-use modules on communications and processes that enable enterprises to create and customize their mobile solutions to cater to a range of use-cases.

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forBinary was founded by a group of IIT Bombay and IIT Delhi alumni—Anish Sankhe (chief executive), Ashish Ranjan, (tech head) and Singh (chief business officer).“Organisations, especially SMEs and others who are short of funds or technologically behind, can address their communications and process challenges effectively and inexpensively by creating custom mobile solutions through our platform,” Sankhe said.

The platform is used by the MSMEs and the large enterprises to create the custom mobile solutions for different use cases which includes customer management, employees and the dealers/distributor engagement and data collection. Government bodies and miscellaneous organisations like NGOs, communities or associations use it to create solutions for the civic engagements, surveys and data collection.

It supports eight regional languages, works offline and has a light SDK (software developer kit) for economy smartphones. Currently, the platform focuses on developing mobile applications, but it plans launch various other mobile solutions those include progressive web apps and mobile enterprise resource planning (ERP) applications to expand its tech offerings.

“We are working on having the progressive web apps facet attached to our platform in 6-12 months. In the next 18 months, once we have more feature modules and integrations on our platform, we will be able to create an all-income business suite that’s specifically designed for MSMEs. After that’s established, we will introduce mini mobile ERPs,” Singh said.

The company was launched in the year 2015 with just 2-3 clients for about an year and the company was focusing more on ideation and conceptualization of its future course of action. “90% of our client base was acquired in the last 11-12 months,” he added.

for Binary looks for its clients primarily either via online marketing or through its reseller channels. The company claims to have over 40,000 app users from solutions created on its platform by over 220 clients. According to Singh, 83% of the applications developed on its platform are multi-lingual and 76% of its clients are from Tier II to III cities.

JRS Investments Private Limited is a Mumbai-based angel investment firm launched by Jayont R Sharma, former founder and CEO of video games retailer Milestone Interactive Group.

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