Cognizant Is Expanding Its Consulting Capabilities on the Salesforce Platform by Buying ATG

Cognizant has bought Advanced Technology Group for expanding its consulting capabilities on the Salesforce platform. It has not disclosed the deal amount. Advanced Technology Group was founded in the year 2000 and its delivery centers are in Missouri, Ohio, Montana and Kansas and its clients include SenturyLink, Subaru and IBM. The company will be a part of Cognizant’s Enterprise Application Services Practice.

“Cognizant has broad expertise helping clients around the world design, implement and manage their digital business strategies on the Salesforce platform. ATG’s deep Q2C domain expertise and extensive Salesforce CPQ and Billing implementation offerings strengthen Cognizant’s cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings,” Rajesh Balaji, Global Delivery Head, Enterprise Application Services, Cognizant, said in a statement.

The US based global software major cognizant made this announcement on Tuesday.  The Kansas based ATG is the leader in helping the companies for effectively planning, implementing and optimizing the automated cloud based quote to cash business processes and technologies those enable the efficiency, accuracy and better business visibility from the initial customer contact to final payments.

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“Managing quote-to-cash effectively is a key part of a successful digital business model, providing a solid foundation for accelerating revenue growth, to rapidly introduce new products, and implement dynamic digital marketing strategies,” aforesaid Rajesh Balaji.

Cognizant also has broad expertise in helping the clients across the world design, implement and manage their digital business strategies on the Salesforce platform.

“ATG’s deep Q2C domain expertise strengthens Cognizant’s cloud solutions portfolio as clients increasingly shift to business models that are based on recurring revenue streams, subscriptions, consumption, IoT, and as-a-service offerings,‘ Balaji added in a statement.

“By joining forces with Cognizant, we are better able to expand our capabilities to help global clients be more responsive to market changes and succeed with digital monetization ecosystems encompassing people, processes and technology,” noted Michael Walsh, CEO, ATG. The transaction is expected to close in the fourth quarter of 2018.

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