Lots of products fail all the time. There are more product failures than products that succeed. And even successful companies have product failures, like Apple’s Newton, Google’s Wave, or Amazon’s Fire Phone.
More often than not, the reason for product failure is simple: the product did not adequately solve their customers’ needs.
In the world of hardware, almost any phone and tablet before iPhone and iPad were major failures.
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How differently could they have marketed it? What went wrong?
Failure is but inevitable and when a product that started off well fails without reason, the world goes through a shock.
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