OYO Enters Into Coffee Outlet Segment

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The biggest hospitality chain in India has entered into the segment of coffee shops. According to some media reports, the first two outlets are expected to be opened in Delhi and Bengaluru. After this, the company is expected to open 12 more branches all over India. The launch of the coffee chain is with one existing coffee outlet whose name has not yet been disclosed.

Oyo has not yet disclosed the name of their partner. Oyo’s coffee outlet which was opened this month in Delhi is located in premises of the Townhouse in the market at Siri Fort area. This coffee outlet is also listed on Zomato. The price range in these coffee outlets will range from 100 to 150 rupees. Oyo is investing more on the food segment and its investment in this sector have risen spontaneously.

Earlier in December, Oyo also made a huge step by appointing Chandan Agarwal as the head of the Cloud Kitchen services. Before joining Oyo, Chandan Agarwal established cold-pressed juice company Fresh Food Concepts Pvt Ltd. The firm is following its room-pricing model for cafes as well. Adraq by Oyo and O’Biryani by Oyo are the two cloud kitchen services which are operated by Oyo for their special catering services. It is surprising to note that Oyo is opening its coffee outlet at the time when the venture of VG Siddharta -Cafe Coffee Day fell from 7000 crores to 1399 crores. Since the death of VG Siddhartha, the shares of Cafe Coffee day have fallen drastically.

OYO Investment

A few days ago, OYO has said that it has partnered with ACKO General Insurance to provide free insurance cover at the booking price to the guest coming to their hotels across India. Together, both have launched a complementary insurance cover in the booking price. The insurance cover will be of 10 lakh rupees. OYO Hotels and Homes India said in a statement that under this, the guest staying here will get insurance protection against accidental death, damage to goods and accidental medical expenses during the stay in the city. Oyo said that this facility will be offered at Oyo Hotels, Oyo Homes, Oyo Townhouse, Collection O, Silverkey, Capital O and Pallet Resorts. Also, this facility will be given on all types of bookings including Oyo app, website, mobile website, direct booking or walk-in booking.