Discovery India Plans To Foray Into FTA .

After entering a Hindi General Entertainment Channels (GEC) space, Discovery Communications is now planning to launch free to air (FTA) channel for rural markets.

Refusing to put Discovery JEET content on FTA , Discovery Communications India South Asia President and General Manager Karan Bajaj indicated that Discovery is now looking at the rural market.

If we do launch an FTA channel at any point in time it will be real consumer thesis in mind; what the consumer wants and what is not being served to them. We are not going to dump JEET content on FTA.

While talking about the launch of the FTA channel, Bajaj informed:

We are in the thought process and soon we will share something on this front.

Discovery JEET is set to disrupt the GEC space in India starting February 12, 2018. The network has also signed Netflix as the exclusive global OTT platform partner for the content of Discovery JEET.

Apart from this, the Network is also planning to revamp its existing kids’ channel, Discovery Kids. On January 23, Discovery India commissioned Reliance Animation to produce a new disruptive Indian original content series Little Singham. In a press conference, Bajaj informed that they have tied up with Netflix for its new series.

We have partnered with Netflix for ‘Little Singham’ for digital distribution of the series.

An animation series inspired by Singham, India’s most successful super-cop brand and one of the biggest Bollywood blockbusters of all time. The series will launch in April 2018.