Amul Greets Nirmala Sitharaman in Their Own Style!

With the latest juggle of PMO, Nirmala Sitharaman has received the position of the new Union defence minister. The 58-year-old politician became the first woman defence minister to take on the responsibility full-time.

The 58-year-old veteran politician became the first full-time woman defence minister.

Sitharaman succeeded Arun Jaitley and Manohar Parrikar, to get the chair of the commander of entire country’s defence.

And, what has been more delightful, is the gesture that came from Amul’s side regarding this appointment:

Amul captioned their post, “#Amul Topical: Second woman to hold the major post,” when they shared the animated sketch. In the cartoon, a caricature of Sitharaman wearing a red sari, similar to the one when she swore in on Sunday, shares her seat with the Amul girl on an army tank. Adding a quirky twist, the phrases ‘Defence Ministree’ and ‘Sabka Nirmal Anand’ — which translates to ‘everyone’s moment of bliss’ — have also been plugged into the cartoon.

In the cartoon, a cartoonish representation of Sitharaman wearing a red sari, similar to the one when she draped when swearing in on Sunday, shares her seat with the famous Amul girl on an army tank. Adding a quirky twist, the phrases ‘Defence Ministree’ and ‘Sabka Nirmal Anand’ — which translates to ‘everyone’s moment of bliss’ — have also been plugged into the cartoon.

Here’s the shot:

Adding a quirk, the phrases ‘Defence Ministree’ and ‘Sabka Nirmal Anand’ goes in line with Amul’s campaign objectives.

The brand really does seem to know the Taste of India!