Whatever you do, be different! That was the advice my mother gave me and I can’t think of a better advice for an entrepreneur. “If you are different, you’ll stand out” -Anita Roddick
We bring you the journey of a woman from reel life to real life
For Radhika Mukherji, life was going normal, with husband Shaan being busy in his career and her on the other hand playing multiple roles, of wife, mother, and a daughter-in-law. Talking about her taking charge moment, wherein she actually thought of becoming an entrepreneur, Radhika states, “I love being Mrs. Shaan, as everybody knows me as his wife, but now it is the time to come into the spotlight in an all-new avatar as, Radhika Mukherji.” Initially, before marriage, Radhika served as an air hostess with Jet Airways, holding a pilot’s license as well. Radhika, whose husband hosted several music reality shows, kept wondering as to what happens to those young flourishing talents after the show gets over and they get eliminated, just to get that one winner.
In May 2015, Radhika came up with a business plan, partnering with Amar Pandit, who handled the financial portfolio of Shaan and Radhika. Until six months, they kept on discussing the idea and Radhika continued to work from home. In 2016, Radhika started working full-fledged ly on a concrete idea, Happydemic, India’s live entertainment specialists and started attending office full-time. Though Shaan has not been involved in any of her entrepreneurial business activities, his goodwill actually helped establish her first ever entrepreneurial venture.
On his contribution, Radhika claims that Shaan had willingly helped them wherever required, “Whenever we got stuck into any creative concept.” Talking about the business model, Radhika states that, “Our business model is B2B2C. We have multiple offerings in music. Our customer base includes Kotak, Standard Chartered, SBI, and more.” Presently there are more than 600 artists registered on our platform, of which 500 artists are live on the website. Before getting registered on the platform, the artists have been through voice quality checks. After which their demo is live on the website. This is the same for all the artists who have come from any other reality show.
Veterans like Ghulam Mustafa, mentor the talents beside giving out the digital support and grooming to each artist. Talking about her aims and aspirations with Happydemic, Radhika says, “By the end of this year, couple of stars will be born, we are working on having the pop culture back.”
